Insights
Field notes, frameworks, and writing from our work with innovation leaders.
Optimizing a Project Path to Success
Pathfinders — modeling the route from idea to outcome
Most multi-quarter initiatives fail at the third milestone, when the original assumptions stop holding. Pathfinders is the tool for surfacing that earlier.
· 1 min readMapping the Opportunity Space
White Spots — the tool for finding what others miss
Competition is crowded where the obvious markets are. White Spots is how you find the markets that have not been mapped yet.
· 1 min readGenerating New Ideas Together
A short lesson on Context Maps for collaborative ideation
Most ideation sessions fail not because teams lack creativity, but because they share too narrow a frame. The Context Map is a 60-minute fix.
· 1 min read